“You have used Wordpress very successfully to include interactivity. The conclusion page is interesting - I wish to see it more connected with creating the abstract artwork - perhaps like a puzzle? — Katie Graham

“Nice style and use of frames and shapes. The blocks for the different pages make it an appealing layout. Love the animation of the moving curves. Well done using interesting transitions.”

— Cassandra Yanez-Leyton

At a glance

The National Arts Centre (NAC) is Canada’s bilingual, multi-disciplinary home for the performing arts. Art@NAC is an interactive virtual museum focusing on visual artwork. I researched and developed this digital narrative alone, focusing on the history, artist, and meaning of Homage to RFK.

🗂 Team

Solo Project

🤔 What I did

UI & UX design Interaction design Content & User research

📅 Date

January 2021 - April 2021 4 months

The Problem

We can download a large number of high-resolution artwork images via the Internet. However, with the recomposition of the shots, the native detail and volume of the artwork are destroyed. Therefore, going to the field to see actual work is the best and irreplaceable way to appreciate art. This project attempts to highlight the story behind the artwork through an online exhibition to help the viewer improve their knowledge of the artwork.

Determine a Clear Narrative

When people enter art museums, they are often attracted by exquisite and magnificent artworks. However, the stories behind these artworks are rarely mentioned. I believe that when artworks lack a story behind them, and they are losing their soul. We cannot understand what the artist was thinking, let alone recognize the more profound meaning expressed by the artwork. Therefore, the cornerstone of my immersive narrative experience is the story behind the artwork, focusing on:

Build a comprehensive narrative for the virtual experience

During the COVID-19 pandemic, virtual museums were an effective way for people to relieve stress at home and learn about the background of art. The targeted media of virtual museums is online websites and applications. By using various interactive components, we were able to greatly enhance user engagement and the freshness of exploring the artwork.

GIF capture from the project webpage. When your mouse hovers over the image, it will trigger the preset artwork image.

GIF capture from the project webpage. When your mouse hovers over the image, it will trigger the preset artwork image.